Thank you for your interest in The Transfarmation Project. Your privacy is important to us, and we strive to be transparent in how we collect and use your information. The Transfarmation Project is an initiative of Mercy For Animals Inc. and adheres to Mercy For Animals’ guidelines on data collection and use, as applicable to the services Transfarmation offers. When we use “Transfarmation,” “we,” “us,” or “our,” we mean Mercy For Animals Inc., including the Transfarmation Project.
This Privacy Policy (“Policy”) explains what information we collect from or about volunteers, donors (as defined below), and visitors and users (collectively, “you,” “your,” “User,” or “Users”) of our websites, including but not limited to www.thetransfarmationproject.org and all other The Transfarmation Project-owned or The Transfarmation Project-managed websites or mobile applications; our online store; our social media platforms; messaging services used to communicate with us; multichannel advocacy tools; and our online and offline donor platforms (collectively, the “The Transfarmation Project Services”). This Policy also explains how we collect, use, disclose, and protect information, as well as the rights you have with respect to your information. For purposes of applicable privacy laws, Mercy For Animals Inc. is the data controller of your information.
Please read this Policy carefully. By being a User and using the The Transfarmation Project Services, you agree to the collection, use, disclosure, and transfer of your information as described in this Policy and to the terms herein. If you do not agree to this Policy, please do not use The Transfarmation Project Services.
“Donors” means supporters who make donations by any means, including online (such as through online fundraising platforms or our websites) and offline (such as at events or by submitting paper pledge forms).
This Policy contains the following sections:
The information we collect depends on the The Transfarmation Project Services you use, how you use them, and the information you provide to us.
We collect information in three main ways:
1. Information you provide directly to us
2. Information we collect automatically through technology when you use the The Transfarmation Project Services
3. Information we collect from other sources
Information you provide directly to us
When you use the The Transfarmation Project Services, you may provide information directly to us. For example, you may provide information when you subscribe to our emails, submit online forms, complete surveys or participate in research, attend events or conferences, make donations, shop in our online store, sign up for SMS/text messages, volunteer with us, or participate in advocacy campaigns or contests.
Information collected directly from you may include:
Information we collect automatically
When you use online The Transfarmation Project Services, we and our vendors may collect certain information automatically through cookies and similar technologies. Cookies are small text files placed on your device that perform functions such as recognizing your device, remembering preferences, enabling services to function, assisting with security, and improving analytics and advertising.
This information may include:
Information we collect from other sources
We may collect information about you from other sources, including social media platforms (for example, when you like, follow, or interact with us), publicly available sources and databases, data aggregators, marketing companies, and other third parties to supplement our records.
We may use your information for the following purposes:
De-identified information: We may de-identify or aggregate information so it cannot reasonably identify you. We may use and disclose such information for any lawful purpose.
Data combination: We may combine information collected through The Transfarmation Project Services with information from other online and offline sources and use it in accordance with this Policy.
Legal bases for processing: Where required by law, our legal bases include:
We may disclose your information:
We respect our Users’ choices and control over their information. Your legal rights to exercise such controls and choices vary based on the laws of your jurisdiction and may include the following:
You may exercise these rights by emailing [email protected].
We may ask you to provide us with information necessary to reasonably verify your identity before responding to your request. We will consider all requests and provide our response within the time period required by applicable law. Please note, however, that certain information may be exempt from such requests (e.g., where we are required to keep information for legal purposes, or where deletion of information would interfere with freedom of expression). Depending on your jurisdiction of residence, if we deny your request in whole or in part, you may have the right to appeal the decision. In such circumstances, we will provide you with information regarding the appeals process.
Marketing communications
You may opt out of email communications using the “manage subscriptions” link in our emails. You may opt out of SMS/text messages by replying “STOP.” You may also opt out by emailing [email protected]. Service-related communications may still be sent as required.
Mobile terms and conditions
Notice of Right to Opt Out of Sales of Personal Information and Processing/Sharing of Personal Information for Targeted Advertising Purposes
As explained in the “Cookies,” “Online Analytics,” and “Online Advertising” sections below, we provide certain information to third-party advertising providers for targeted advertising purposes, so that we can provide you with more relevant and tailored ads regarding our services, or use related advertising analytics services. The disclosure of your information to these third parties to assist us in providing these services may be considered a “sale” of personal information under applicable law, or, the processing/sharing of personal information for targeted advertising purposes.
If you would like to opt out of our online disclosure such as through cookie and pixel technology of your personal information for purposes that could be considered “sales” for those third parties’ own commercial purposes, or “sharing” for purposes of targeted advertising, please see the Cookies, Online Analytics, and Online Advertising sections below for how to change your cookies settings. You can also submit a sale opt-out request to opt out of our offline disclosures of information that are subject to applicable opt out rights by emailing us at [email protected]. Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.
Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, we recognize such preference in accordance with applicable law.
Cookies
As mentioned above, we and our vendors use cookies and similar technologies to collect certain information about you. You may be able to set your internet browser or device to stop accepting new cookies, notice when you receive a new cookie, or disable existing cookies. Please consult the “Help” section of your browser for more information. The setting will apply only to the browser or device you are using, so you will need to reset the setting on a different browser or device. If you disable some or all cookies, the The Transfarmation Project Services may not function as intended and some features may be unavailable.
Online analytics
We and our vendors may use third-party analytics services on The Transfarmation Project Services to help us understand how users engage with The Transfarmation Project Services, including Google Analytics. These parties may use cookies and other technologies to help collect, analyze, and provide us with reports and/or data. For more information about Google Analytics and how it collects and processes data, please visit: https://policies.google.com/technologies/partner-sites. To opt out of Google Analytics using your information for analytics purposes, see: https://tools.google.com/dlpage/gaoptout.
Online advertising
We may allow third-party advertising technologies (e.g., ad networks and ad servers, or other advertising partners) to place cookies or other tracking technologies on your browser or device to collect information about you to assist in the delivery of relevant advertising on other websites you visit and other online services you use. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests. For example, if you visit an The Transfarmation Project website, you may see ads for The Transfarmation Project on other websites you visit.
We neither have access to, nor does this Policy govern, the cookies or other tracking technologies that may be placed on the device you use to access the The Transfarmation Project Services by such non-affiliated third parties. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt out of receiving tailored advertising from companies that participate in those programs. You also may opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings.
Do Not Track (“DNT”)
DNT is a privacy preference that users can set in certain web browsers. We do not currently recognize or respond to browser-initiated DNT signals. You can learn more about Do Not Track here. Please note that DNT is a different mechanism than the legally-recognized browser-based privacy preference signal referenced above.
The Transfarmation Project maintains lawful data security measures in line with current industry standards for The Transfarmation Project's Services to protect the information under its control against unauthorized access and disclosure. These measures include the implementation of a variety of technical, physical, and administrative data-security safeguards to protect the information, including encryption of data in transit and at rest using industry-standard encryption protocols and access control policies and mechanisms. Please keep in mind, however, that no data transmitted over the internet is 100 percent secure, and any information disclosed online can potentially be collected and used by parties other than the intended recipient.
We retain information for different periods of time depending on the purposes for which we collect and use it, as described in this Policy. We will delete or de-identify information when it is no longer needed to fulfill these purposes unless a longer retention period is required to comply with applicable laws. There may be relevant legal, technical, financial, regulatory retention requirements or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take lawful measures to prevent further processing your information.
The Transfarmation Project does not knowingly solicit or collect personal information (as defined in applicable law) from minors under the age permitted by applicable law without parental consent. If you are a parent or guardian and believe that your minor disclosed information to us in a way that is prohibited by applicable children’s privacy laws, please contact us at [email protected].
The Transfarmation Project is based in the United States. If you are located outside of the United States, please be aware that we may store and process your information in the United States or any other country in which The Transfarmation Project or its affiliates or vendors maintain facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from United States law, please note that we may transfer your information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction. By using The Transfarmation Project Services, you consent to the transfer of your information to such jurisdictions. If you do not want your information to be transferred in this way, do not use The Transfarmation Project Services.
The Transfarmation Project Services may contain links to other sites, products, and services that are external and not owned or controlled by us. We are not responsible for the privacy practices employed by, or content provided by, such other sites, products, and services. We encourage you to be aware when you leave The Transfarmation Project services and to review the privacy policies of any third-party websites or services, as you will be subject to their policies, rules, and terms.
We may change this Policy at any time. Changes will be effective immediately upon posting. Please check this Policy regularly to ensure that you are aware of any changes. Your visit to or use of any The Transfarmation Project Services after changes to this Policy have been made means you have accepted the changes. We may also provide you with additional notice or options regarding updates to the Policy in accordance with applicable law. If you do not agree with the changes, immediately stop visiting or using The Transfarmation Project Services.
For questions about this Policy or your information:
Email (privacy): [email protected]
Email (legal): [email protected]
Mail:
The Transfarmation Project
8033 Sunset Blvd., Ste. 864
Los Angeles, CA 90046
Attn: Legal Affairs Department